BUY-LAWS CONFERENCE:
October 5, 2007
"The Marketing Techniques They Didn’t Teach You in Law School"
 Click here for a printable version of the conference brochure.
At the conference you will learn the secrets of the
Most effective marketing techniques
Getting new files from business clients and referrals
Pursuing business targets
Penetrating client organizations
You will learn how to become a rainmaker, how to avoid the most common business development mistakes and how to upgrade to a more profitable business clientele.
Sponsor:
Buy-Laws Curriculum:
Marketing to your existing business clients.
The most effective marketing techniques to reach businesses.
Increasing new business through referrals.
Challenge a Ping Pong Robot if you dare! It’s all about the spin.
Pursuing targets.
Trade associations -- turn your hobby into a moneymaker.
CLICK HERE FOR FULL CONFERENCE AGENDA
Conference Venue: the Vanderbilt mansion, Fairleigh Dickinson University, Madison, NJ
Newsletter Archive:
Issue 1: Perfect client gifts
Issue 2: Stay focused: Successful Marketing
Issue 3: Go on a client safari.
Issue 4: Marketing Away from the office.
Issue 5: How to Make Best Friends with Reporters
Issue 6: 91% of Lawyers Unhappy about Lack of Marketing Training in Law School
Issue 7: Client Centered Marketing: Don't force YOUR agenda
Issue 8: Plan or Perish: It's Your Business |
September 11, 2007 Issue Getting Corporations to Choose Your Firm
By Larry Bodine
 Keynote speaker Christine Cartwright Baker will reveal the secrets of how businesses select law firms -- from the client viewpoint. She has just accepted the position of Vice President of Litigation for Realogy Corp. in Parsippany, N.J. The company is the preeminent provider of real estate and relocation services in the world, with leading real estate brands such as Century 21 and Coldwell Banker.
Attendees who hear her keynote address "Marketing in the Desert" at the October 5 Buy-Laws Marketing Conference will hear from the client viewpoint how they can get lucrative corporate legal work and appeal to business decision-makers.
Christine Baker was already renowned as an accomplished rainmaker, practicing for 17 years at the national law firm Drinker, Biddle & Reath, where she was a litigation Partner. She earned her B.A. and J.D. at Rutgers and is very familiar with the corporate legal market.
A legal wunderkind, her meteoric career includes being Co-Chair of Drinker Biddle & Reath's Women's Initiative, Co-chair of ABA Women Rainmakers, Member of the ABA House of Delegates, and among the Best 50 Women in Business named by NJ Biz magazine
Among the unmissable marketing topics she'll cover at the all-day Buy-Laws Marketing Conference are:
- The importance of business development.
- Finding rainmaker role models.
- Listening your way to new business.
- Using the natural advantages that women have, such as the ability to multi-task.
- Advice for Associates.
- The art of staying in touch and networking.
- Finding time for business development.
Don't miss her keynote address. Register today for Buy-Laws. BUY-LAWS CONFERENCE FACULTY
Intrigued? Want to know more? Please contact us.
Daniel Guttman, MBA
President
Business Management Solutions, Inc.
Woodbridge, New Jersey
732.283.8700
dan@bmsgo.com |
Larry Bodine, Esq.
Business Development Advisor Larry Bodine Marketing
Glen Ellyn, Illinois
630.942.0977
LBodine@LawMarketing.com |
PLAN OR PERISH: Boost Profits with a Business Plan. Save $500 on a business or marketing plan PLUS conference bundle. Don't procrastinate. Buy-Laws can make it easy for you to complete the business or marketing plan you
 Conference Hotel: Rooms are now available at the beautiful Madison Hotel. Ask for the Buy-Laws conference rate of only $189 per night (regular rate $269/night). Free breakfast & shuttle. To reserve, call (973) 380-0950. (Click to see photo full-size.)
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