Save $500 on a business or marketing plan PLUS conference bundle.
BUY-LAWS CONFERENCE:
October 5, 2007
"The Marketing Techniques They Didn’t Teach You in Law School"
 Click here for a printable version of this brochure.
Keynote Speaker: Christine Cartwright Baker, Partner, Drinker Biddle & Reath, Princeton, N.J.
At the conference you will learn the secrets of the
Most effective marketing techniques
Getting new files from business clients and referrals
Pursuing business targets
Penetrating client organizations
You will learn how to become a rainmaker, how to avoid the most common business development mistakes and how to upgrade to a more profitable business clientele.
Sponsor:
Buy-Laws Curriculum:
Marketing to your existing business clients.
The most effective marketing techniques to reach businesses.
Increasing new business through referrals.
Challenge a Ping Pong Robot if you dare! It’s all about the spin.
Pursuing targets.
Trade associations -- turn your hobby into a moneymaker.
CLICK HERE FOR FULL CONFERENCE AGENDA
Conference Venue: the Vanderbilt mansion, Fairleigh Dickinson University, Madison, NJ
Newsletter Archive:
Issue 1: Perfect client gifts
Issue 2: Stay focused: Successful Marketing
Issue 3: Go on a client safari.
Issue 4: Marketing Away from the office.
Issue 5: How to Make Best Friends with Reporters
Issue 6: 91% of Lawyers Unhappy about Lack of Marketing Training in Law School
Issue 7: Client Centered Marketing: Don't force YOUR agenda |
September 4, 2007 Issue Plan or Perish: It's Your Business
By Daniel Guttman
You know you need a business or marketing plan but who has the time? The consequences for procrastinating may be as follows:
Visit here for custom legal marketing cartoons. Click here to enlarge and print the above cartoon.
If you think the extinction of your firm is not possible, just ask the ex-employees and partners at the well known Jenkens & Gilchrist in Texas, Alheimer & Gray in Chicago, and Arter & Haden in Ohio for their opinion. A good business plan that is implemented won't make you totally immune from failure but it will inoculate you from much of the risk.
A comprehensive business plan should contain at least the following elements:
- Executive Summary
- Firm Overview
- Products and Services
- Market Analysis Summary
- Strategy and Implementation Summary
- Web Plan Summary
- Management Summary
- Financial Plan
Click here for more detailed sample outlines of Business and Marketing Plans
What are the goals for your firm or for yourself? A 25% increase in revenue per year? Development of a totally new area of business? Adding several new associates? A gradual change to more profitable clients? Whatever they may be -- and this is the advice you give to your clients -- it is better to put it in writing.
Whether you are a solo practitioner or a partner in a larger firm, a business plan is vital to your organization's health. It forces you to confront reality before it is too late and it gives you the opportunity to make quicker mid-course corrections. Can you do a business plan yourself? Absolutely! Will you do it yourself? No. If you don't have one now, chances are you will never get around to it. The contingencies of day-to-day business make it difficult to focus on strategic planning and to be objective. You might consider getting some professional business help. After all, the lawyer who writes his own business plan sometimes has a fool for a partner. BUY-LAWS CONFERENCE FACULTY
Intrigued? Want to know more? Please contact us.
Daniel Guttman, MBA
President
Business Management Solutions, Inc.
Woodbridge, New Jersey
732.283.8700
dan@bmsgo.com |
Larry Bodine, Esq.
Business Development Advisor Larry Bodine Marketing
Glen Ellyn, Illinois
630.942.0977
LBodine@LawMarketing.com |
PLAN OR PERISH: Boost Profits with a Business Plan. Save $500 on a business or marketing plan PLUS conference bundle. Don't procrastinate. Buy-Laws can make it easy for you to complete the business or marketing plan you
 Conference Hotel: Rooms are now available at the beautiful Madison Hotel. Ask for the Buy-Laws conference rate of only $189 per night (regular rate $269/night). Free breakfast & shuttle. To reserve, call (973) 380-0950. (Click to see photo full-size.)
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