Save $100: REGISTER TODAY!
BUY-LAWS CONFERENCE:
October 5, 2007
"The Marketing Techniques They Didn’t Teach You in Law School"
Keynote Speaker: Christine Cartwright Baker, Partner, Drinker Biddle & Reath, Princeton, N.J.
At the conference you will learn the secrets of the
Most effective marketing techniques
Getting new files from business clients and referrals
Pursuing business targets
Penetrating client organizations
You will learn how to become a rainmaker, how to avoid the most common business development mistakes and how to upgrade to a more profitable business clientele.
Sponsor:
Buy-Laws Curriculum:
Marketing to your existing business clients.
The most effective marketing techniques to reach businesses.
Increasing new business through referrals.
Challenge a Ping Pong Robot if you dare! It’s all about the spin.
Pursuing targets.
Trade associations -- turn your hobby into a moneymaker.
CLICK HERE FOR FULL CONFERENCE AGENDA
Conference Venue: the Vanderbilt mansion, Fairleigh Dickinson University, Madison, NJ
Newsletter Archive:
Issue 1: Perfect client gifts
Issue 2: Stay focused: Successful Marketing
Issue 3: Go on a client safari.
Issue 4: Marketing Away from the office.
Issue 5: How to Make Best Friends with Reporters
Issue 6: 91% of Lawyers Unhappy about Lack of Marketing Training in Law School |
August 14, 2007 Issue Client Centered Marketing: Don't force YOUR agenda
By Larry Bodine, Esq.
Marketing is not about YOU, it’s about the client.
It doesn’t matter what your firm is good at, if the client thinks you don't care about them. You need to fill the holes in the way your client makes money, competes in the market and plans for future growth. Then you can shape the discussion or proposal by showing how you're a perfect fit.
Visit here for custom legal marketing cartoons. Click here to enlarge and print the above cartoon.
You need to market to clients as they see themselves. All executives, even the in-house lawyers, see themselves as a member of an industry. Market yourself as a lawyer who knows the industry and understands the business of your clients. Clients view all law firms as being the same, but what they really want is a lawyer who is will be a personal business advisor. They want to give their legal work to lawyers they know and like.
That can be you, if you ask them questions that are designed to get them talking about their business troubles. Do a little homework first and inquire about their competitors. Ask them which product or service isn't selling so well. Ask them if they are being sued by their competitors, customers, investors or employees. You are looking for a hole you can fill.
Don’t forget, if the client evinces a preference for equilateral quadrilaterals, demonstrate that you are the squarest peg in the legal universe. BUY-LAWS CONFERENCE DIRECTORS
Intrigued? Want to know more? Please contact us.
Daniel Guttman, MBA
President
Business Management Solutions, Inc.
Woodbridge, New Jersey
732.283.8700
dan@bmsgo.com |
Larry Bodine, Esq.
Business Development Advisor Larry Bodine Marketing
Glen Ellyn, Illinois
630.942.0977
LBodine@LawMarketing.com |
PLAN OR PERISH: Boost Profits and Grow Your firm with a Business Plan now. Don't procrastinate. Buy-Laws can make it easy for you to complete the business or marketing plan you know you need, in as little as three weeks. Visit here for the full details.
Save $100: REGISTER TODAY. Contact Program Coordinator Laura Kresich at (773) 966-9273.
Note: Laura will also be happy to field any questions or comments.
 Conference Hotel: Rooms are now available at the beautiful Madison Hotel. Ask for the Buy-Laws conference rate of only $189 per night (regular rate $269/night). Free breakfast & shuttle. To reserve, call (973) 380-0950. (Click to see photo full-size.)
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