| Last chance to save $200! Discount expires on Friday August 3, 2007. REGISTER TODAY!
Sponsor:
BUY-LAWS CONFERENCE:
October 5, 2007
"The Marketing Techniques They Didn’t Teach You in Law School"
Challenge a Ping Pong Robot if you Dare! It's all about the spin!
You'll see table tennis as a metaphor for Business Development and Life -- with a demonstration of a cool, fun, state-of-the-art ping pong robot. Attendees will be shown how to hit a proper forehand with a robot. Free Table Tennis Racquet prize given for various categories.
Keynote Speaker: Christine Cartwright Baker, Partner, Drinker Biddle & Reath, Princeton, N.J.
At the
conference you will learn the secrets of the
Most effective marketing techniques
Getting new files from business clients and referrals
Pursuing business targets
Penetrating client organizations
You will learn how to become a rainmaker, how to avoid the most common business development mistakes and how to upgrade to a more profitable business clientele.
The Curriculum:
Marketing to your existing business clients.
The most effective marketing techniques to reach businesses.
Increasing new business through referrals.
Challenge a Ping Pong Robot if you dare! It’s all about the spin.
Pursuing targets.
Trade associations -- turn your hobby into a moneymaker.
Newsletter Archive:
Issue 1: Perfect client gifts
Issue 2: Stay focused: Successful Marketing
Issue 3: Go on a client safari.
Issue 4: Marketing Away from the office.
Issue 5: How to Make Best Friends with Reporters |
August 1, 2007 Issue 91% of Lawyers Unhappy about Lack of Marketing Training in Law School
By Dan Guttman, MBA
Almost all lawyers are deeply unhappy with the lack of marketing training in law school, according to new research conducted in July by Buy-Laws.
Visit here for custom legal marketing cartoons.
Fully 91% said that law school prepared them not well, very poorly or not at all to market their law practice after graduation.
Only 22% of respondents consider themselves rainmakers
37% manage to just generate enough business for themselves.
But 41% don't get good marketing results, don't know how to market or don't bother to do any marketing at all.
Lawyers, to use a Nixon-era phrase, are left twisting slowly in the wind. In the Darwinian legal world, this does not auger well for survival.
Some have been fortunate to find marketing mentors after graduation, and 61% have taken a post-graduate course or training session in marketing. The 165 participants were a broad cross-section of practicing attorneys: 78% are partners and 48% practice at firms with 100 or more lawyers. Many lawyers took the time to leave trenchant, acerbic and articulate opinions about the legal marketing experience.
For Survey Details and Full Story -- Click Here.
A rave review from a previous seminar attendee:
"I enjoyed the seminar and thought that it was terrific -- potentially career changing. Thank you." Patrick G. Donnelly, Esq., Partner, Chicago, Illinois.
Last chance to save $200 if you register today. Discount expires in 3 days on Friday August 3, 2007. Contact Program Coordinator Laura Kresich at (773) 966-9273.
Note: Laura will also be happy to field any questions or comments.
 Lodging now available at the beautiful Madison Hotel. Ask for the Buy-Laws conference rate of only $189 per night (regular rate $269/night). Free breakfast & shuttle. To reserve, call (973) 380-0950. (Click to see photo full-size .)
| BUY-LAWS CONFERENCE DIRECTORS
Intrigued? Want to know more? Please contact us.
Daniel Guttman, MBA
President
Business Management Solutions, Inc.
Woodbridge, New Jersey
732.283.8700
dan@bmsgo.com |
Larry Bodine, Esq.
Business Development Advisor Larry Bodine Marketing
Glen Ellyn, Illinois
630.942.0977
LBodine@LawMarketing.com |
CLICK HERE FOR FULL CONFERENCE AGENDA
Conference Venue: the Vanderbilt mansion, Fairleigh Dickinson University, Madison, NJ
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