| BUY-LAWS | Law Firm Marketing Tips | |
BUY-LAWS CONFERENCE:
October 5, 2007
"The Marketing Techniques They Didn’t Teach You in Law School"
Discounted Lodging now available at the beautiful Madison Hotel.
(Click to see photo full-size.) Ask for the Buy-Laws conference rate of only $189 per night (Reg. rate $269/night). Free breakfast & shuttle. To reserve, call toll free 1.866.445.1247 (Local: 973.380.0950).
Keynote Speaker: Christine Cartwright Baker, Partner, Drinker Biddle & Reath, Princeton, N.J.
At the conference you will learn the secrets of the
You will learn how to become a
rainmaker, how to avoid the most common business development
mistakes
and how to upgrade to a more
profitable
clientele.
The Curriculum:
CLICK HERE FOR FULL CONFERENCE AGENDA
Newsletter Archive:
Issue 1: THE RIGHT STUFF: Perfect client gifts
Issue 2: STAY FOCUSED: Successful Marketing
GO ON A CLIENT SAFARI.
By Larry Bodine, Esq.
It’s time to hold a “how’s it going” meeting with your clients. You only need to do it with the clients you want to keep. Surprisingly, only 40% of law firms conduct client satisfaction surveys. The rest have no idea if they’re going to get more work or get fired.
Visit here for custom legal marketing cartoons.
You can’t afford clients grumbling about you around the water cooler. Smart lawyers make a point of visiting their clients at their offices. Not only will you impress your clients that you took an interest in them, but you’ll come back with more assignments. Another technique is for all the lawyers working for a client to hold a quarterly update conference with all their contacts at a client. And they do it off the clock.
The goal is to establish a relationship outside of when you are working on their matters. New business comes through these relationships and makes a client loyal to you. It’s a simple matter of asking the client “Are you satisfied with our work?” “Is there anything you would change?” “What could we do better?”
Once you are back from your information-gathering safari, your trophies will be happier clients who will appreciate they are getting better service.
BUY-LAWS CONFERENCE DIRECTORSIntrigued? Want to know more? Please contact us.
Daniel Guttman, MBA President Business Management Solutions, Inc. Woodbridge, New Jersey 732.283.8700 dan@bmsgo.com |
Larry Bodine, Esq. Business Development Advisor Larry Bodine Marketing Glen Ellyn, Illinois 630.942.0977 LBodine@LawMarketing.com |
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A rave review from a previous seminar attendee: "I enjoyed the seminar and thought that it was terrific -- potentially career changing. Thank you." Patrick G. Donnelly, Esq., Partner, Chicago, Illinois.
Save $300 if you register today.
Contact Program Director Laura Kresich at (773) 966-9273 or
lkresich@prodigy.net.
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