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REGISTER TODAY, Save $300:
BUY-LAWS CONFERENCE:
October 5, 2007
"The Marketing Techniques They Didn’t Teach You in Law School"
Keynote Speaker: Christine Cartwright Baker, Partner, Drinker Biddle & Reath, Princeton, N.J. 
Hear her presentation: "Rainmaking in the Desert"
She is Co-Chair of the ABA Women Rainmakers, on the Board of Directors of New Jersey Lawyer newspaper, former editor-in-chief of the ABA's The Young Lawyer, and in 2006 was named one of NJ's Best 50 Women in Business by NJ Biz.
At the
conference you will learn the secrets of the
Most effective marketing techniques
Getting new files
from clients and referrals,
Pursuing targets
Penetrating
client organizations.
You will learn how to become a
rainmaker, how to avoid the most common business development
mistakes
and how to upgrade to a more
profitable
clientele.
The Curriculum:
Marketing to your existing clients.
The most effective marketing techniques.
Increasing new business through referrals.
Challenge a Ping Pong Robot if you dare! It’s all about the spin.
Pursuing targets.
Trade associations -- turn your hobby into a moneymaker.
CLICK HERE FOR FULL CONFERENCE AGENDA
Newsletter Archive:
Issue 1: THE RIGHT STUFF: Perfect client gifts
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June 12, 2007 Issue
STAY FOCUSED
By Daniel Guttman
One of the keys to successful marketing is to keep your eyes on the prize. There are inevitable distractions in the press of law practice, so the temptation is to say "mañana" and discard marketing tasks into the should-have-done dustbin along with New Year's resolutions that became irresolute.
Visit here for a free, full-size, printable copy of this cartoon.
If you have a marketing plan or just a marketing idea, put some of its elements into your calendar every week as if you were meeting a client. As a matter of fact--treat the plan as if it is your most important client and schedule a weekly meeting to nurture the relationship.
So if your marketing plan entails writing a bi-weekly newsletter or blog, make sure you take the time each week to push the project forward. Spend an hour every week to make those calls or send those emails to prospective clients. Cultivate old client relationships even if you don't have any specific business to discuss.
You know what you need to do to move your business forward. Stay focused on the marketing terrain and you won't need to be rescued on the mountain by the emergency insufficient-business patrol.
BUY-LAWS CONFERENCE DIRECTORS
Intrigued? Want to know more? Please contact us.
Daniel Guttman, MBA
President
Business Management Solutions, Inc.
Woodbridge, New Jersey
732.283.8700
dan@bmsgo.com
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Larry Bodine, Esq.
Business Development Advisor
Larry Bodine Marketing
Glen Ellyn, Illinois
630.942.0977
LBodine@LawMarketing.com
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 Save $300 if you register today and get your free copy of the acclaimed new book: The ABC's of Networking. Contact Program Director Laura Kresich at (773) 966-9273 or lkresich@prodigy.net.
Note: Supplies are limited. Laura will also be happy to answer any questions or comments.
Conference Venue: the Vanderbilt mansion, Fairleigh Dickinson University, Madison, NJ
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