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BUY-LAWS CONFERENCE:
October 5, 2007
"The Marketing Techniques They Didn’t Teach You in Law School"
 Click here for a printable version of the conference brochure.
At the conference you will learn the secrets of the
Most effective marketing techniques
Getting new files from business clients and referrals
Pursuing business targets
Penetrating client organizations
You will learn how to become a rainmaker, how to avoid the most common business development mistakes and how to upgrade to a more profitable business clientele.
Sponsor:
Buy-Laws Curriculum:
Marketing to your existing business clients.
The most effective marketing techniques to reach businesses.
Increasing new business through referrals.
Challenge a Ping Pong Robot if you dare! It’s all about the spin.
Pursuing targets.
Trade associations -- turn your hobby into a moneymaker.
CLICK HERE FOR FULL CONFERENCE AGENDA
Conference Venue: the Vanderbilt mansion, Fairleigh Dickinson University, Madison, NJ
Newsletter Archive:
Issue 1: Perfect client gifts
Issue 2: Stay focused: Successful Marketing
Issue 3: Go on a client safari.
Issue 4: Marketing Away from the office.
Issue 5: How to Make Best Friends with Reporters
Issue 6: 91% of Lawyers Unhappy about Lack of Marketing Training in Law School
Issue 7: Client Centered Marketing: Don't force YOUR agenda
Issue 8: Plan or Perish: It's Your Business
Issue 9: Getting Corporations to Choose Your Firm |
September 18, 2007 Issue Trade Associations: Group Therapy for Law Firm Growth
By Daniel Guttman
 There are 25,000 national associations in the United States and about 5,000 business associations. And that's not including the local and regional ones. All of them are in need of lawyers and sage business and legal advice. The rewards, both psychic and in terms of new clients, can be multifarious.
Trade associations by definition are comprised of businesses or business people for the purpose of promoting a particular industry. They come in a mind boggling variety of shapes and sizes ranging from fewer than fifty members to hundreds of thousands. Many have headquarters in the Washington area where they can employ their lobbying efforts on behalf of their constituent members. And they love lawyers as members and on the Board of Directors.
Name any interest, avocation or legal practice you have and I would bet there is an association closely related to it. Many of these associations need counsel among other things to avoid anti-trust issues such as price fixing (which can be very tempting to assess when 200 widget manufacturers get together for closed door meetings). If you were on their board you would be a perfect choice to head a legal committee. After you have been there a while it is only natural that some member moguls would want you to handle some of their corporate legal work once they had seen your cogent advice up close.
Our Upcoming Buy-Laws Conference on Friday, October 5 will have a whole section devoted to Trade Associations - how to choose them and how to get the most out of them. We would strongly suggest you attend and register now.
Trade Association Challenge
In the meantime, we are offering you a challenge. Contact me at dan@bmsgo.com or 732.283.8700 an interest or avocation you have (from Tiddlywinks to Chess to Big Oil) and we will find you at least one association you should consider joining. And unlike Groucho Marx, you should join any association that would have you as a member. BUY-LAWS CONFERENCE FACULTY
Intrigued? Want to know more? Please contact us.
Daniel Guttman, MBA
President
Business Management Solutions, Inc.
Woodbridge, New Jersey
732.283.8700
dan@bmsgo.com |
Larry Bodine, Esq.
Business Development Advisor
Larry Bodine Marketing
Glen Ellyn, Illinois
630.942.0977
LBodine@LawMarketing.com |
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